"Horrific advertisement of plastic surgery...!?"

Can you guess what  is the advertisement genuinely intended? Promotional video for seaside vacation? Some of the enlightenment for....? 

 

This is the brief TV advertisement of plastic surgery broadcast in 1970s. With repetitively catchy refrains and sensationally flashy effects to the logos "Hagiya Seikei(はぎや整形, Hagiya Plastic surgery), it is so sensational and traumatically memorable for us who were not born before the decade of its revelation. 

I didn't know whether this advertisement had a effectivity to allure the potential customers or patients or led to shun the potential clients. Anyway, this short video was so shocking and memorably impressive.